Challenge: increasy visibilty, manage campaigns and get subscribers to the event.
BOOMSPDESIGN is an event full of creativity and network where the best designers show your work and get connection to the industry.
I had the opportunity to work with them, manage campaigns, instagram account and paid traffic.
BOOMSPDESIGN is an event full of creativity and network where the best designers show your work and get connection to the industry.
I had the opportunity to work with them, manage campaigns, instagram account and paid traffic.
We manage Instagram as a primary social media channel, plus email campaigns and small coffee meetings.
with a very small budget, I had the challenge to promote the event and get subscribers.
Ads 1 - traditional event video. The brief came from the client and the ad had a good performance.
Ad 2 - The idea came from me after a client's meeting. I choose the woman image to capture the attention of the public, at the time we had many ads in video and I tried to contrast this by using a single image, with soft animation and soft music.
The result - this ad performed double times better. Less money for each conversion.
The result was very consistent. As soon we start the campaign, the tickets started selling.
The event was very successful with high levels of approval.
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